I grew up in Southern California
and have been tanning in salons for the better part of 30 years.

I was told I would have "alligator" skin by the time I was 30.....
I am now 43, a Grandmother and have butter-soft skin because
I adhered to the first rule of tanning.

Moisturize, moisturize, moisturize!

You pay good money for your tan.....take care of your investment.
You don't have to empty your wallet to do it though.

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Since your body naturally exfoliates its outer layer of skin about every 28 days you are literally losing millions of dead skin cells every single day!
As a natural response to UVB rays your skin is forced to exfoliate every 5-10 days.
This is why you must tan so frequently in conventional beds.

If your skin is dry, the skin cells will rub off faster.
Makes sense no?
These are the skin cells holding the melanin that became oxidized during the tanning process,
the same skin cells that give your skin that nice, golden tan.
Although you can not stop natural exfoliation, you can keep your skin moisturized so the process does not go any faster than it already does.

Moisturized skin will stay tan longer than dry skin.
Again, makes sense no?

The best way to make sure that you maintain your tan is to moisturize your skin.
For the best results during your tanning session, make sure that your skin is clean, exfoliated and moisturized before you enter the tanning bed.
Wearing any kind of cosmetics while tanning may block 90% of UV absorption so, wash your face also.

Moisturize, moisturize, moisturize!